• Campaign Lab

    Building the case for an evidence-based approach to campaigning

  • What are we doing?

    Analysing Election Results

    We're building models to better understand election results and identify where results bucked the national political and demographic trends.


    These are areas in which local campaigning may have actually made a difference and where we can start learning and testing.

    Growing a community of technologists and activists who want to innovate

    We're bringing together activists, developers, data scientists and parliamentary researchers from across the progressive sphere in monthly Hack Days. At our Hack Days we build new election tech tools together and grow a network of people across the left who are committed to election innovation and testing. The idea is to create stronger relationships between technologists and activists on the ground to create better, more usable campaign technology. See some of what we've built here.

    Building the UK's first comprehensive austerity impact dataset

    Last year over 4 million people used the SchoolCuts app (created by the NEU and the fantastic team at Outlandish!) to discover the impact of Conservative education cuts on their children’s schooling. Over 1.7 million people changed their vote in the 2017 General Election as a result. SchoolCuts relied on datasets made available through weeks of research. The work of our volunteers in compiling that data now for a range of sectors including health, police and transport paves the way for new generation of apps and services to help communicate the impact of Conservative policy.

    Building a library of campaign experiments


    We are creating a Library of Campaign Experiments. This involves summarising the findings of academic papers in a way that they can be used by activists and making the knowledge held in these papers more accessible. You can contribute here.

  • Join Campaign Lab

    Ready to make a difference? This is where you start!

  • Organisers

    Hannah O' Rourke

    Hannah is a political campaigner and active member of the Labour Party. With a background in political project management, she is passionate about building networks to make politics more open, collaborative and future focused.

    James Moulding

    James is a political technologist with a background in technology startups and political activism, he is focused on improving the capacity of the British left to both debate and deploy technology.

    Morgan McSweeney

    Morgan is a Labour Party campaigner. He was a campaign organiser for the Labour Party for five years, a director of an international campaign consultancy and spent a number of years working on political campaigns against the BNP. He is interested in the science behind campaigns, how to understand them and improve them.

  • Supported by

    Newspeak House

    Newspeak House is an independent residential college founded to nurture, study and inspire emerging communities of practice in UK public sector and civil society.

    Labour Together

    Labour Together is a space for the Labour movement to discuss and debate the future of Labour and Britain; and to support and inspire collective action within the wider Labour movement.