• Campaign Lab

    Building the case for an evidence-based approach to campaigning

  • What are we doing?

    Modelling the 2018 Local Elections

    We're building a repository of publicly available data to develop a model to better understand the 2018 Local Elections and identify which results bucked the national political and demographic trends.


    These are areas in which local campaigning may have actually made a difference and where we can start learning and testing.

    Running monthly workshops

    To build our model we're bringing together activists, developers, data scientists and parliamentary researchers from across the progressive sphere in monthly workshops.

    We're making good headway. After nine events we've already collated hundreds of datasets, identified dozens of areas with missing data and sent numerous Parliamentary Questions and FOI Requests.

    Building the UK's first comprehensive austerity impact dataset

    Last year over 4 million people used the SchoolCuts app to discover the impact of Conservative education cuts on their children’s schooling. Over 1.7 million people changed their vote in the 2017 General Election as a result.

    SchoolCuts relied on datasets made available through weeks of research. The work of our volunteers in compiling that data now for a range of sectors including health, police and transport paves the way for new generation of apps and services to help communicate the impact of Conservative policy.


    Building a library of campaign experiments


    We are creating a Library of Campaign Experiments. This involves summarising the findings of academic papers in a way that they can be used by activists and making the knowledge held in these papers more accessible. You can contribute here

  • Join Campaign Lab

    Ready to make a difference? This is where you start!

  • Organisers

    Hannah O' Rourke

    Hannah is a political campaigner and active member of the Labour Party. With a background in political project management, she is passionate about building networks to make politics more open, collaborative and future focused.

    James Moulding

    James is a political technologist with a background in technology startups and political activism, he is focused on improving the capacity of the British left to both debate and deploy technology.

    Morgan McSweeney

    Morgan is a Labour Party campaigner. He was a campaign organiser for the Labour Party for five years, a director of an international campaign consultancy and spent a number of years working on political campaigns against the BNP. He is interested in the science behind campaigns, how to understand them and improve them.

  • Supported by

    Newspeak House

    Newspeak House is an independent residential college founded to nurture, study and inspire emerging communities of practice in UK public sector and civil society.

    Labour Together

    Labour Together is a space for the Labour movement to discuss and debate the future of Labour and Britain; and to support and inspire collective action within the wider Labour movement.